Resources

Showing DevOps some content marketing love!

What: DevOps solutions content assets (white papers, fact sheets, blog posts and others) aren’t as effective as they can be. Why: The content assets aren’t created with the target persona buying journey in mind. Who: DevOps product marketers with a solid technical background but limited marketing training. I’ve been working on a research project that … Continue reading Showing DevOps some content marketing love!

Marketing to developers: What if the end-user isn’t the decision-maker?

As a content marketer, what would you do to identify and influence the actual decision maker? How would you differentiate your messaging? What type of creative content would you deliver to cut through the noise? Here is how I did these on a recent project:  Recently, I worked on content marketing strategies for Atlassian Jira … Continue reading Marketing to developers: What if the end-user isn’t the decision-maker?