An effective content program should run like a machine. It should fill your content gaps in SEO, demand generation, brand, and product marketing and create a single source of truth operational plan that includes measuring content programs return on investment. Need help with your content marketing plan? Contact me here!
My Content Marketing Services
Writing a good piece of content isn’t easy. Whether it’s a blog post of a long whitepaper, your content asset should have an easy-to-follow storyline, follow a consistent tone of voice, and be target audience focused. I follow a tried and tested process that includes creating an outline, developing the visual brief, conceptual edits, proofreading…
Content distribution and promotion are as important as content development. You need rich, segmented editorial calendars that cover key themes and target audience, and include a comprehensive promotion plan for earned, owned and paid media. Nead help in building your content promotion calendar? Contact me here!